We are constantly bombarded by images that dictate how we spend, what we think and how we live our lives. A huge portion of the ad-share we see in the media is devoted to promoting luxury clothing brands and cosmetics. 99% of these ads follow the tried and tested method of portraying the product in idyllic, emotive settings which are ultimately, subconsciously associated with the brand by us, the consumer.
The other one percent is made up of truly original advertising:
Diesel's new 'Global Warming Ready' campaign shot by Terry Richardson belongs to this minority:
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